Marketing research vs market research

Research is generally carried out to perform a study in a systematic manner, with the aim of determining facts and making conclusions. It is a very important tool and is the foremost step of a marketing process. Market research and marketing research are two terms that are quite often used interchangeably. However, in reality, the … Read moreMarketing research vs market research

Job description vs job specification

Job description and job specification are two very important tools that are developed as an outcome of job analysis. An important part is played by these tools in the hiring process as they are needed for every position within the organization. The process of recruitment is quite complex, and requires a series of activities. The … Read moreJob description vs job specification

Quality assurance vs quality control

Every organization has quality management systems in place to ensure that their projects are successful and achieve the desired quality specifications. However, if these systems are not understood properly, it is likely that they will not be effective in making sure that the projects are delivered in a timely manner, fulfil customer needs and are … Read moreQuality assurance vs quality control

Personal selling vs sales promotion

There are various activities that are carried out by companies to inform their potential buyers about the benefits of their products. These are referred to as the promotional mix of the company, and include different tools like advertising, personal selling, public relations, sales promotion, direct marketing and corporate image. In this article, personal selling and … Read morePersonal selling vs sales promotion

Industry vs market

Whenever we talk about business, two terms are of utmost importance, market and industry. Any conversation for business cannot be complete without these two terms. There is a clear difference between them and they cannot be confused with one another. Market implies to an area where buyers and sellers meet and trade through demand and … Read moreIndustry vs market

Publicity vs public relations

Publicity and public relations are two terms that are frequently considered as the same thing. However, it is important to correct this as they are two distinct fields. In general, publicity is one of the aspects of public relations, which comprises of many other elements. This is similar to how advertising is just one aspect … Read morePublicity vs public relations