Trade discount vs cash discount

Most businesses operate in a competitive environment today. This necessitates that they offer their products and services at competitive prices, to be able to sustain good sales volume. This is why vendors are often seen offering discounts to their customers. Any reduction in price offered by vendors to their customers is termed as ‘discount’. Discounts … Read moreTrade discount vs cash discount

Push marketing vs pull marketing

There are two main promotional activities that are carried out by businesses to acquire customers, i.e. push marketing and pull marketing. In push marketing strategies, companies try to gain the attention of the consumers, usually by creating disruptions like advertisements. Their intention is to increase the awareness and interest of customers about their product or … Read morePush marketing vs pull marketing