Author: Terms compared staff

There are various activities that are carried out by companies to inform their potential buyers about the benefits of their products. These are referred to as the promotional mix of the company, and include different tools like...

Whenever we talk about business, two terms are of utmost importance, market and industry. Any conversation for business cannot be complete without these two terms. There is a clear difference between them and they cannot be...

Publicity and public relations are two terms that are frequently considered as the same thing. However, it is important to correct this as they are two distinct fields. In general, publicity is one of the aspects of public...

Definitions and explanations Brand manager: A brand manager is a person who builds a brand image. He is responsible to promote the company’s personality by developing a brand strategy for a business or company. As a brand...