Trademark vs patent

Once an idea is converted into something valuable, like a product, design or an artistic creation, it turns into an intellectual property (IP). IP is a legal term that is used to signify all the things conceived by a person that...

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Features vs benefits

Features and benefits are the two main approaches that can be used by companies to market their products and/or services. The first concentrates on what the product or service actually does, while the other concentrates on how...

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