Most businesses operate in a competitive environment today. This necessitates that they offer their products and services at competitive prices, to be able to sustain good sales volume. This is why vendors are often seen offering discounts to their customers. Any reduction in price offered by vendors to their customers is termed as ‘discount’. Discounts … Read moreTrade discount vs cash discount
Horizontal integration and vertical integration refer to two strategies that are used by companies to expand their business and strengthen their position in the market or industry in which they are operating. Horizontal integration is the business strategy used by companies to acquire other companies at the same business level, with the intention of strengthening … Read moreHorizontal integration vs vertical integration
One of the most significant components of the marketing mix is ‘price’. The price of a product takes into account its production cost as well as the profit margin that the company wishes to charge from its customers, which would be its major source of income. A company considers three aspects when determining the price … Read morePenetration pricing vs skimming pricing strategies
There is a close relationship between core competence and competitive advantage because both of these provide an edge to the company over other companies in their field by distinguishing them from their competitors. There are several areas that companies can focus on to get an advantage over their competitors. Companies can stand out from the … Read moreCompetitive advantage vs core competence
There are two main promotional activities that are carried out by businesses to acquire customers, i.e. push marketing and pull marketing. In push marketing strategies, companies try to gain the attention of the consumers, usually by creating disruptions like advertisements. Their intention is to increase the awareness and interest of customers about their product or … Read morePush marketing vs pull marketing
As businesses grow especially when there is more than one owner, they need to evolve into organisational forms beyond sole proprietorship. The form of business organisation can be decided keeping in mind several aspects such as nature and scale of the business as well as number of owners and relationship between them. This article looks … Read moreDifference between partnership firm and company
Data collection and analysis is carried out using two distinct approaches, i.e. qualitative and quantitative research. These two kinds of research methods have different objectives and are carried out using distinct techniques. In addition, they play a vital role in acquiring different kinds of knowledge. This article will discuss qualitative and quantitative research in greater … Read moreQualitative research vs quantitative research
The performance of an organization is highly dependent on the extent of involvement exhibited by the employees in their organizational tasks.It is at this point that workplace motivation comes into play as when employees are motivated to perform their jobs, the organization exhibits efficient and effective performance on the whole. In contrast, when the workforce … Read moreIntrinsic motivation vs extrinsic motivation
There are several forms of organisation that are available to businesses in which they can house their operations. Determining the correct form of organisation is one of the first steps that need to be undertaken when setting up a business. This article looks at meaning of and differences between two forms of organisation – sole … Read moreSole proprietorship vs partnership firm
In the present times, companies are seeking to enhance their efficiency and productivity so that they can stay ahead of the competition and gain high profits. For this, it is important for organizations to pay attention to the most significant resources, which is their human resource. It is vital for organizations to make sure that … Read moreHuman resource management vs strategic human resource management