Differences between finance terms and concepts
Funding is a core need of most businesses. Funding can primarily take two forms – equity or debt. Equity involves transferring part ownership of the company to the funder in exchange for funds. Debt involves taking of loans or accepting of deposits, without partying with any part of ownership of the entity. In either case, … Read moreDifference between dividend and interest
The topmost priority of any brand or company should be to develop and maintain the loyalty of its customers. There are two kinds of loyalty which should be developed by companies if they wish to enhance their ROI (Return on Investment), i.e. brand loyalty and customer loyalty. It is important for companies to comprehend the … Read moreDifference between brand loyalty and customer loyalty
The literal meaning of product is an article, item or service that a company puts across for sale. A company incurs significant costs when making a product, and they then sell it in the market at more than the cost price so as to gain a profit. It is evident that it is the features … Read moreDifference between branding and packaging
All businesses require funds to run their business operations. These funds can be internally generated by the business. If however, the business is unable to generate sufficient funds internally they may rely on external funds. Loans are a type of external funds can be availed from banks and other financial institutions. Loans may also be … Read moreDifference between fixed rate and floating rate of interest
A brand refers to a logo, name, design, term or any other feature that distinguishes a product from other products in the market. It is also considered as a promise made by the company to its customers. The two measures used to determine the worth of a brand are brand equity and brand value. The … Read moreDifference between brand value and brand equity
Assets are vital for any business as they can be a source of future revenue as well as can be a means of meeting its liabilities. Valuation of assets is an important part of both financial as well as tax accounting. Valuation of assets also plays an important role in gauging the net worth of … Read moreDifference between book value and fair value
In a business there are many financial transactions that need to be recorded and then further processed for the calculation of its profit or loss. When recording the financial transactions in business books, we need to know to the accounting language to record its transactions. According to dual aspect concept of accounting, each transaction taking … Read moreDifference between debit and credit
Definitions and meanings Marketing: Marketing means knowing your customer’s demand. Companies or businesses keep on finding new ways and techniques to satisfy the needs and wants of customers through marketing. Usually, people confused the concept of marketing with selling but, these are “two” entirely different concepts. Selling means attracting your customers towards your product to … Read moreDifference between marketing and strategic marketing
The goals and objectives of an organization are presented in its vision and mission statements. The vision and mission of an organization are extremely important for future growth and development as they provide a direction for the organization’s future course of action. The purpose of these two statements is distinct for each company; however, often … Read moreDifference between mission statement and vision statement
Definitions and meanings Brand Name: The brand name is a name given by the manufacturer to the product or service of their specific company. Usually, brand names are in capitalized form but in recent years they are also bi-capitalized like “eBay” or “iPod”. The Brand name is used to reveal brand intention. It helps marketers … Read moreDifference between brand name and trademark