There are two main promotional activities that are carried out by businesses to acquire customers, i.e. push marketing and pull marketing. In push marketing strategies, companies try to gain the attention of the consumers, usually by creating disruptions like advertisements. Their intention is to increase the awareness and interest of customers about their product or … Read morePush marketing vs pull marketing
As businesses grow especially when there is more than one owner, they need to evolve into organisational forms beyond sole proprietorship. The form of business organisation can be decided keeping in mind several aspects such as nature and scale of the business as well as number of owners and relationship between them. This article looks … Read moreDifference between partnership firm and company
Data collection and analysis is carried out using two distinct approaches, i.e. qualitative and quantitative research. These two kinds of research methods have different objectives and are carried out using distinct techniques. In addition, they play a vital role in acquiring different kinds of knowledge. This article will discuss qualitative and quantitative research in greater … Read moreQualitative research vs quantitative research
The performance of an organization is highly dependent on the extent of involvement exhibited by the employees in their organizational tasks.It is at this point that workplace motivation comes into play as when employees are motivated to perform their jobs, the organization exhibits efficient and effective performance on the whole. In contrast, when the workforce … Read moreIntrinsic motivation vs extrinsic motivation
There are several forms of organisation that are available to businesses in which they can house their operations. Determining the correct form of organisation is one of the first steps that need to be undertaken when setting up a business. This article looks at meaning of and differences between two forms of organisation – sole … Read moreSole proprietorship vs partnership firm
In the present times, companies are seeking to enhance their efficiency and productivity so that they can stay ahead of the competition and gain high profits. For this, it is important for organizations to pay attention to the most significant resources, which is their human resource. It is vital for organizations to make sure that … Read moreHuman resource management vs strategic human resource management
Research is generally carried out to perform a study in a systematic manner, with the aim of determining facts and making conclusions. It is a very important tool and is the foremost step of a marketing process. Market research and marketing research are two terms that are quite often used interchangeably. However, in reality, the … Read moreMarketing research vs market research
A critical activity that is carried out by the management of an organization is planning. Through planning, an organization is able to determine the steps it has to follow to attain success. There are essentially two kinds of planning that are carried out by organizations to achieve their objectives, i.e. strategic planning and operational planning. … Read moreStrategic planning vs operational planning
Job description and job specification are two very important tools that are developed as an outcome of job analysis. An important part is played by these tools in the hiring process as they are needed for every position within the organization. The process of recruitment is quite complex, and requires a series of activities. The … Read moreJob description vs job specification
Every organization has quality management systems in place to ensure that their projects are successful and achieve the desired quality specifications. However, if these systems are not understood properly, it is likely that they will not be effective in making sure that the projects are delivered in a timely manner, fulfil customer needs and are … Read moreQuality assurance vs quality control