The performance of an organization is highly dependent on the extent of involvement exhibited by the employees in their organizational tasks.It is at this point that workplace motivation comes into play as when employees are motivated to perform their jobs, the organization exhibits efficient and effective performance on the whole. In contrast, when the workforce … Read moreIntrinsic motivation vs extrinsic motivation
There are several forms of organisation that are available to businesses in which they can house their operations. Determining the correct form of organisation is one of the first steps that need to be undertaken when setting up a business. This article looks at meaning of and differences between two forms of organisation – sole … Read moreSole proprietorship vs partnership firm
In the present times, companies are seeking to enhance their efficiency and productivity so that they can stay ahead of the competition and gain high profits. For this, it is important for organizations to pay attention to the most significant resources, which is their human resource. It is vital for organizations to make sure that … Read moreHuman resource management vs strategic human resource management
Research is generally carried out to perform a study in a systematic manner, with the aim of determining facts and making conclusions. It is a very important tool and is the foremost step of a marketing process. Market research and marketing research are two terms that are quite often used interchangeably. However, in reality, the … Read moreMarketing research vs market research
A critical activity that is carried out by the management of an organization is planning. Through planning, an organization is able to determine the steps it has to follow to attain success. There are essentially two kinds of planning that are carried out by organizations to achieve their objectives, i.e. strategic planning and operational planning. … Read moreStrategic planning vs operational planning
Job description and job specification are two very important tools that are developed as an outcome of job analysis. An important part is played by these tools in the hiring process as they are needed for every position within the organization. The process of recruitment is quite complex, and requires a series of activities. The … Read moreJob description vs job specification
Every organization has quality management systems in place to ensure that their projects are successful and achieve the desired quality specifications. However, if these systems are not understood properly, it is likely that they will not be effective in making sure that the projects are delivered in a timely manner, fulfil customer needs and are … Read moreQuality assurance vs quality control
There are various activities that are carried out by companies to inform their potential buyers about the benefits of their products. These are referred to as the promotional mix of the company, and include different tools like advertising, personal selling, public relations, sales promotion, direct marketing and corporate image. In this article, personal selling and … Read morePersonal selling vs sales promotion
Whenever we talk about business, two terms are of utmost importance, market and industry. Any conversation for business cannot be complete without these two terms. There is a clear difference between them and they cannot be confused with one another. Market implies to an area where buyers and sellers meet and trade through demand and … Read moreIndustry vs market
Publicity and public relations are two terms that are frequently considered as the same thing. However, it is important to correct this as they are two distinct fields. In general, publicity is one of the aspects of public relations, which comprises of many other elements. This is similar to how advertising is just one aspect … Read morePublicity vs public relations