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Jun 2, 2020 | Marketing |
Once an idea is converted into something valuable, like a product, design or an artistic creation, it turns into an intellectual property (IP). IP is a legal term that is used to signify all the things conceived by a person that...
Read MoreMay 27, 2020 | Marketing |
Entrepreneur and entrepreneurship are two popular and closely related business terms. However, they may have to be explained to individuals who are new to commerce and industry and are not well aware of the use of business...
Read MoreMay 21, 2020 | Management |
Communication, being an integral part of every business organization, enables the exchange of information between two or more individuals, departments and organizations. Internal communication refers to the communication that...
Read MoreInternational trade has become an important part of many entity’s business activities. Globalization across countries has provided a boost to international trade. International trade comprises of two components – import and...
Read MoreMay 19, 2020 | Management |
Features and benefits are the two main approaches that can be used by companies to market their products and/or services. The first concentrates on what the product or service actually does, while the other concentrates on how...
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