Features vs benefits

Features and benefits are the two main approaches that can be used by companies to market their products and/or services. The first concentrates on what the product or service actually does, while the other concentrates on how...

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Induction vs orientation

Once a new employee is hired in an organization, he/she may have to undergo certain processes to get introduced to the organization and learn about its rules and regulations. Induction and orientation are the processes employed...

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Efficiency vs effectiveness

Efficiency and effectiveness are two widely used terms while measuring the performance of individuals and organizations. People often confuse the two terms with one another and use them interchangeably. However, in reality, they...

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