Research is generally carried out to perform a study in a systematic manner, with the aim of determining facts and making conclusions. It is a very important tool and is the foremost step of a marketing process. Market research and marketing research are two terms that are quite often used interchangeably. However, in reality, the … Read moreMarketing research vs market research
There are various activities that are carried out by companies to inform their potential buyers about the benefits of their products. These are referred to as the promotional mix of the company, and include different tools like advertising, personal selling, public relations, sales promotion, direct marketing and corporate image. In this article, personal selling and … Read morePersonal selling vs sales promotion
Whenever we talk about business, two terms are of utmost importance, market and industry. Any conversation for business cannot be complete without these two terms. There is a clear difference between them and they cannot be confused with one another. Market implies to an area where buyers and sellers meet and trade through demand and … Read moreIndustry vs market
Publicity and public relations are two terms that are frequently considered as the same thing. However, it is important to correct this as they are two distinct fields. In general, publicity is one of the aspects of public relations, which comprises of many other elements. This is similar to how advertising is just one aspect … Read morePublicity vs public relations
Definitions and explanations Brand manager: A brand manager is a person who builds a brand image. He is responsible to promote the company’s personality by developing a brand strategy for a business or company. As a brand manager, he has to be curious about all the business functions together with Online and offline product promotions, … Read moreBrand manager vs marketing manager
To ensure that the world keeps progressing, it is imperative for there to be inventions and innovations in the market. In the absence of these, there would be no new developments and the world would become stationary. When one checks the meaning of the two terms in a dictionary, they have almost the same meaning; … Read moreInvention vs innovation
Licensing and franchising are two of the business models used by companies to expand their operations and enter into a new market. There is a significant difference between the two models, however, it is not always easy to differentiate the two. This article will discuss the definitions of licensing and franchising, followed by the differences … Read moreLicensing vs franchising
Brand identity and brand image are two very important terms for companies that are often confused with one another. This article presents a definition of the two terms and how they are different from one another. Definitions and explanations Brand identity Brand identity is essentially the way the company wants to be perceived by its … Read moreBrand identity vs brand image
Definitions and explanations Sales: Sales simply mean all those activities used to sell the products and services in the market. But, in a broader term, the word sale represents much more than just selling products and services. Businesses have proper sales organizations where they have their sales team who try to close more deals, increase … Read moreSales vs advertising
Digital marketing and social media marketing are two strategies used by companies to market their products or services. There are various components of a digital marketing campaign, one of which is social media marketing. In this article, we will discuss these two marketing techniques used by companies and how they are different from one another. … Read moreDifference between digital marketing and social media marketing