Marketing

Two of the most important concepts in marketing are customer value and customer satisfaction. Though the two concepts are related to each other, they also function independently. Customer value refers to the relationship between...

Joint ventures and strategic alliances are used by organizations to expand their business and hence, improve their profits. Strategic alliance is an arrangement that is established between two or more companies so as to...

In the present times, it has become very hard to differentiate between marketing and public relations (PR) because of the emergence of social media that has blurred the gap between the two. However, marketing and PR are quite...

There are several techniques used by marketers to increase sales. Two such strategies are known as upselling and cross-selling. In these techniques, the sales representative tries to encourage customers to purchase a better...

Marketing and IMC are two terms that are used frequently when developing the marketing strategy of a company. Marketing is a process carried out by companies to sell products and services and to make sure that the customers are...