Marketing

Trade today has become global with international transactions taking place in huge volumes across borders. Bulk of the international trade takes place through the shipping mode of transport. Apart from the product cost of traded...

Business entities undergo different interactions with each other as well as with end users of their products. These interactions typically include purchase of merchandise or raw materials inventory from vendors, sale of goods...

Coming across real estate agents and brokers is very common while buying, renting or selling real estate properties. A common person is likely to us the terms real estate agent and broker interchangeably because both are...

Supermarket and hypermarket are two kinds of shopping stores that are very similar to one another, with only a fine line distinguishing the two. It often becomes difficult for people to differentiate between these two kinds of...

Advertising and propaganda are two of the strategies used by individuals, groups and even organizations to influence the behavior of others about something. The two terms might be used interchangeably; however, they have...