Marketing

Supermarket vs hypermarket

Supermarket and hypermarket are two kinds of shopping stores that are very similar to one another, with only a fine line distinguishing the two. It often becomes difficult for people to differentiate between these two kinds of...

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Advertising vs propaganda

Advertising and propaganda are two of the strategies used by individuals, groups and even organizations to influence the behavior of others about something. The two terms might be used interchangeably; however, they have...

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B2B vs C2C

It is important to analyze business models and learn how transactions are taking place in the real world so that you can decide which business model best suits you. Whenever we talk about Business to Business or B2B, we refer to...

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Trademark vs patent

Once an idea is converted into something valuable, like a product, design or an artistic creation, it turns into an intellectual property (IP). IP is a legal term that is used to signify all the things conceived by a person that...

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