Marketing

Trademark vs patent

Once an idea is converted into something valuable, like a product, design or an artistic creation, it turns into an intellectual property (IP). IP is a legal term that is used to signify all the things conceived by a person that...

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Sales vs business development

Getting confused with the concepts of sales and business development is not a surprise because the two business activities are closely related to each other. Sales is entirely about selling products and services to the ultimate...

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