Horizontal integration and vertical integration refer to two strategies that are used by companies to expand their business and strengthen their position in the market or industry in which they are operating. Horizontal integration is the business strategy used by companies to acquire other companies at the same business level, with the intention of strengthening … Read moreHorizontal integration vs vertical integration
One of the most significant components of the marketing mix is ‘price’. The price of a product takes into account its production cost as well as the profit margin that the company wishes to charge from its customers, which would be its major source of income. A company considers three aspects when determining the price … Read morePenetration pricing vs skimming pricing strategies
There is a close relationship between core competence and competitive advantage because both of these provide an edge to the company over other companies in their field by distinguishing them from their competitors. There are several areas that companies can focus on to get an advantage over their competitors. Companies can stand out from the … Read moreCompetitive advantage vs core competence
There are two main promotional activities that are carried out by businesses to acquire customers, i.e. push marketing and pull marketing. In push marketing strategies, companies try to gain the attention of the consumers, usually by creating disruptions like advertisements. Their intention is to increase the awareness and interest of customers about their product or … Read morePush marketing vs pull marketing
Research is generally carried out to perform a study in a systematic manner, with the aim of determining facts and making conclusions. It is a very important tool and is the foremost step of a marketing process. Market research and marketing research are two terms that are quite often used interchangeably. However, in reality, the … Read moreMarketing research vs market research
There are various activities that are carried out by companies to inform their potential buyers about the benefits of their products. These are referred to as the promotional mix of the company, and include different tools like advertising, personal selling, public relations, sales promotion, direct marketing and corporate image. In this article, personal selling and … Read morePersonal selling vs sales promotion
Whenever we talk about business, two terms are of utmost importance, market and industry. Any conversation for business cannot be complete without these two terms. There is a clear difference between them and they cannot be confused with one another. Market implies to an area where buyers and sellers meet and trade through demand and … Read moreIndustry vs market
Publicity and public relations are two terms that are frequently considered as the same thing. However, it is important to correct this as they are two distinct fields. In general, publicity is one of the aspects of public relations, which comprises of many other elements. This is similar to how advertising is just one aspect … Read morePublicity vs public relations
Definitions and explanations Brand manager: A brand manager is a person who builds a brand image. He is responsible to promote the company’s personality by developing a brand strategy for a business or company. As a brand manager, he has to be curious about all the business functions together with Online and offline product promotions, … Read moreBrand manager vs marketing manager
To ensure that the world keeps progressing, it is imperative for there to be inventions and innovations in the market. In the absence of these, there would be no new developments and the world would become stationary. When one checks the meaning of the two terms in a dictionary, they have almost the same meaning; … Read moreInvention vs innovation