Marketing

The topmost priority of any brand or company should be to develop and maintain the loyalty of its customers. There are two kinds of loyalty which should be developed by companies if they wish to enhance their ROI (Return on Investment), i.e. brand loyalty and customer loyalty. It is important for companies to comprehend the … Read moreDifference between brand loyalty and customer loyalty

The literal meaning of product is an article, item or service that a company puts across for sale. A company incurs significant costs when making a product, and they then sell it in the market at more than the cost price so as to gain a profit. It is evident that it is the features … Read moreDifference between branding and packaging

A brand refers to a logo, name, design, term or any other feature that distinguishes a product from other products in the market. It is also considered as a promise made by the company to its customers. The two measures used to determine the worth of a brand are brand equity and brand value. The … Read moreDifference between brand value and brand equity

Definitions and meanings Marketing: Marketing means knowing your customer’s demand. Companies or businesses keep on finding new ways and techniques to satisfy the needs and wants of customers through marketing. Usually, people confused the concept of marketing with selling but, these are “two” entirely different concepts. Selling means attracting your customers towards your product to … Read moreDifference between marketing and strategic marketing

The goals and objectives of an organization are presented in its vision and mission statements. The vision and mission of an organization are extremely important for future growth and development as they provide a direction for the organization’s future course of action. The purpose of these two statements is distinct for each company; however, often … Read moreDifference between mission statement and vision statement

Definitions and meanings Brand Name: The brand name is a name given by the manufacturer to the product or service of their specific company. Usually, brand names are in capitalized form but in recent years they are also bi-capitalized like “eBay” or “iPod”.  The Brand name is used to reveal brand intention. It helps marketers … Read moreDifference between brand name and trademark

Marketing and advertising are two concepts that seemingly have the same objective, which is to make customers aware of their product or service. The survival of a business essentially depends on its customers, and so, a vital part of its activities is to have powerful marketing strategies through which it can attract new customers and … Read moreDifference between marketing and advertising

Micro and macro essentially refer to the economic environments in which companies perform their marketing activities. Generally, marketing is a critical component of every business as effective marketing campaigns lead to a greater awareness of the brand and product among the target market. In addition, effective marketing campaigns play an important role in encouraging the … Read moreDifference between micro marketing and macro marketing

Definitions and meanings Brand awareness: Brand awareness is known to be a consumer’s recognition of specific brand. It is one of the important factors for companies to set their market strategies. It directly hits the consumer’s decision to purchase a product or service. Brand awareness is considered to be one of the significant indicators to make … Read moreDifference between brand awareness and brand positioning

Brand and product are among the basic factors for a company to achieve and maintain a competitive position in the market. The customers use these factors to differentiate and choose the solutions to their problems offered by different manufacturers and/or sellers. Many big companies are popular for nothing other than one or more brands and … Read moreDifference between brand and product