Marketing

With growth in business and increase in demand, many companies go for expansion in terms of their operations and customer reach by increasing the number of their stores, outlets or offices. In this endeavor, a company can opt...

While buying a new product, the first things we often notice are its packaging and labeling. Many products require a proper packaging so that they can be properly covered and protected from contamination or damage. Labeling is...

Internationalization and globalization are both concepts that involve activities that businesses engage in when they expand internationally. People might consider them as the same but they have distinct meaning and usage and...

The previous article (i.e., market segmentation vs target marketing), explains how companies segment market and how they target one or more segments to sell their output. After segmentation and targeting, the next step that...

Market segmentation and target marketing are business activities that form part of the marketing strategy of business entities. Though the two terms are related to each other and belong to the same marketing process, they...