Author: Terms compared staff

Features vs benefits

Features and benefits are the two main approaches that can be used by companies to market their products and/or services. The first concentrates on what the product or service actually does, while the other concentrates on how...

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Induction vs orientation

Once a new employee is hired in an organization, he/she may have to undergo certain processes to get introduced to the organization and learn about its rules and regulations. Induction and orientation are the processes employed...

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